The Yatay Model 1B is the most interesting sneaker Golden Goose has ever made, and most customers will never see it in a store. It is the brand's first bio-based sneaker, and it is constructed from materials derived from inedible vegetable waste. The upper uses a plant-based alternative to traditional leather. The sole incorporates bio-based rubber compounds. The finishing treatments have been reformulated to reduce the use of petroleum-derived waxes and pigments. The Yatay Model 1B is not a small experiment. It represents a meaningful shift in how Golden Goose approaches materials sourcing. The brand has committed to expanding bio-based and recycled content across more of its catalog over the coming seasons. The Yatay Model 1B is also where the brand's handcrafted Golden Goose Shoes aesthetic meets modern material science. The shoe is still finished by artisans in Marghera, still distressed, still individual. The bio-based materials do not change the look or the feel. They change only the supply chain underneath. For sneaker collectors, the Yatay Model 1B is significant because it answers one of the loudest criticisms of luxury sneakers. A distressed leather Super-Star at 500 euros carries a heavier carbon footprint than a comparable pair at 80 euros. The Yatay Model 1B starts to close that gap without compromising the design language that makes Golden Goose sneakers worth collecting. It also signals that the brand is not going to abandon craft in pursuit of sustainability. The future of Golden Goose sneakers will be hand-finished in Italy, just with smarter materials behind the finish. That is exactly the right balance for a brand that has built its reputation on small-batch artisanal production.
established his namesake brand with the intention of making clothing that could withstand any weather conditions, especially the notoriously rainy days of UK. After more than 20 years of research, his quest to find a way to make jackets both waterproof and breathable culminated with the invention of gabardine in. having a big portion of creative directors being will help to connect the past, present and future of the industry. You are expected to know what will sell, how it will sell, and to be able to work effectively with the commercial, marketing and image teams, to have a vision for scenography, for retail, for customer experience. And I want to grow our mentorship scheme. This year, Golden Goose we will do it over three days, as opposed to two in the past, and we will have around 25 speakers from all sorts of backgrounds from e commerce, to andising, to sustainability. It's time for a rethink, to embrace New York for what it is a hotbed for emerging and independent talent rather than a week of the biggest names in fashion.
In line with this new mandate to push profitability, sustainability boards are being dismantled, sustainability teams shut out of design meetings, and sustainability aligned materials reconsidered or removed in favor of cheaper alternatives a trend that was already evident in the Sustainability Leaders last May. Not all designers get involved in the supply chain, another luxury supplier, who wishes to remain anonymous. Some bring preferred partnerships into new roles, while others leave production to their teams. A thought leadership element will be vital in the year ahead, Stein brands are going to continue to work with people that have platforms and audiences, but also have an authority and a reason to say what they are saying, he explains.